Asking the right questions. Why is a chili called a “chili” – when we all know it is really hot!

    Asking the right questions. Why is a chili called a “chili” – when we all know it is really hot!

    I’m fascinated by the number of people that are still trying to get a pulse on their business by asking how satisfied people are. Your satisfied customers are satisfied. Leave them be. Let’s focus on the ones who aren’t satisfied.

    Adweek.com put out a piece talking about how many people remember having unsatisfactory experiences. (1 in 5 Walk Away from a Brand after a Bad Experience)  The real tell seems to be how dissatisfied someone is with you. Or how difficult it was for someone to do business with you. Yet so many times, we’re still asking (and talking about) satisfaction. There are a thousand bits of learning under “ask the right question” but let’s start with a simple truth:

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