The Fourth Step to Building a Customer Experience Strategy – Redefine Your Mission Statement
In this series, I’ll be talking about the 5 steps to building a differentiating customer experience strategy. The Customer Experience Strategy is a part of the Competency pillar within the Three Cs Framework I introduced in 2010 – Competency, Credibility and Culture.
The 5 steps to building a customer experience strategy.
Step 4: Redefine your mission statement
Step 5: Get CEO Buy In
After you’ve done this, start to id your holes.
Mission. Vision. Value. Purpose. Many times these words are used interchangeably to describe the same thing. The big thing. The thing that is supposed to drive you in your decisions every day. The thing that is supposed to align the company. Read More From The Chief Customer